Nekonecno (infinity) logo redesign

Nekoneč is a brick-and-mortar store as well as a webstore, specialising in comic books, sci-fi/fantasy and merchandise sale. Nekonečno means infinity. My goal with the redesign was to remain true to the infinity (lemniscate) symbol, whilst aiming for a simpler, cleaner, cuter and more comic booky look.
That goal was reached but the clients finally decided, out of nostalgia, to leave the original logo in use.